![]() “I like challenges, I like doing things that push myself,” he tells Apple Music, and even before the Peas blew up with their third album, Elephunk, in 2003, will.i.am was already expanding his horizons. in 1975) is the snazzily dressed personification of hip-hop’s evolution from gritty inner-city music to a world-dominating cultural force embedded in all facets of the contemporary musical landscape. Whether he’s dropping his own chart-busting solo hits, producing tracks for pop’s biggest names, appearing in Hollywood blockbusters, or coaching the next generation of stars on The Voice, will.i.am (born William James Adams Jr. conscious-rap underground to the top of the pops in the early 2000s, their crossover success opened the doors for group ringleader will.i.am to execute his own transformation from mere MC into omnipresent showbiz impresario. When the Black Eyed Peas made the jump from the L.A.
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